GIGABYTE X870E AERO X3D WOOD EDITION: Photo, Key Visuals & Video Case Study | Apex Photo Studios

When GIGABYTE approached us with a unique product brief—hardware performance meets natural materials—we knew the visuals had to feel just as intentional as the design.

This project centered on a GIGABYTE motherboard featuring wood-inspired accents, paired with the Fractal Design North XL chassis (also styled with wood details). Our job was to create a full suite of content: hero product photography, multi-platform key visuals, lifestyle set imagery, two video commercials, and a clean 360 video—all backed by behind-the-scenes timelapses that highlight the craftsmanship and pace of production.

For this project, we utilized practicality. The real motherboard in a real set brings a sense of authenticity to the final images and also allows us the chance to brag about our skills as photographers, videographers, lighting techs, and set builders.

The Creative Goal

The motherboard and chassis weren’t meant to look like typical PC components. The wood elements add warmth, texture, and a “premium interior” feel—so we designed imagery and motion that emphasized:

• Material detail (wood grain, finish, contrast against metal)

• Natural, clean feel (sounds highlighting the earthly elements of the product)

• A modern lifestyle aesthetic (the set environments)

• Platform-ready clarity (key visuals with consistent branding)

Scope of Work at a Glance

For this campaign, Apex delivered:

1) Product Photography: Motherboard Hero & Detail

We photographed the motherboard for clean product presentation—hero angles, feature close-ups, and texture-focused shots designed to work for web, retail, press, and social.

2) Branded Key Visuals: 18 Aspect Ratios

To support multi-platform rollout, we created 18 different sized aspect ratios of key visuals—each including the logo, product name, and tagline—formatted for a range of placements and ad specs.

This keeps the campaign consistent while ensuring every placement feels “native” to the platform it appears on.

3) Lifestyle Set Production: Fully Built PC on Two Custom Sets

In addition to the standalone board, we received a fully built PC featuring the motherboard installed. We then designed and built two distinct sets to create lifestyle imagery—showing the product in an environment that feels elevated, intentional, and brand-aligned.

The set approach allows the viewer to imagine the product “in the world,” not just isolated on a background.

4) Two Video Commercials: Showcasing the Motherboard

To complement the stills, we produced two video commercials featuring the motherboard—designed to highlight the design language, premium details, and overall feel of the product.

Each spot focused on clean pacing, brand-friendly motion, and visually communicating what makes this board different at a glance.

5) Clean 360 Video: Motherboard Spin

We also created a clean 360 video of the motherboard, captured for smooth presentation and product-first clarity. This piece is especially useful for landing pages, product pages, ecommerce placements, and anywhere the viewer benefits from understanding the object in full.

6) Bundle Content: Fractal North XL + Motherboard Pairing

Because the Fractal North XL chassis and the motherboard were positioned as a complementary pair, we photographed them together and created bundle key visuals to support that combined story.

This part of the project was about visual harmony—matching tones, materials, and framing so the pairing felt purposeful and premium.

Behind the Scenes: Timelapses of the Build + Capture

To round out the campaign and document the process, we recorded timelapses throughout production—set builds, lighting setups, capture workflows, and the overall pace of work.

These are perfect for social proof, reels, case study pages, and demonstrating the production value behind the final assets.

What We Delivered (Final Asset Package)

To summarize, the final deliverables included:

• Motherboard product photography (hero + detail)

• 36 formatted key visual sizes with logo/product name/tagline for motherboard & bundle

• Two complete lifestyle set photo series featuring the built PC

• Two video commercials showcasing the motherboard

• Clean motherboard 360 video

• BTS timelapses for additional marketing content

Need a Full Product Content Package Like This?

If you’re launching hardware or tech products and need a complete suite—photography, key visuals, motion spots, 360, and BTS content—we can help you build a campaign package that’s ready for every platform.